The Difference Between SEO and SEM

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are popular practices which play an integral role in your online presence. But what’s the difference between SEO and SEM? If you don’t know or are unsure how to implement these strategic factors, you’re not alone. This post will help.

Outsourcing Marketing: Pros and Cons

All too often, I see startups, and small businesses try to tackle everything by themselves. However admirable this may be, nine times out of ten, such a narrow-minded strategy proves to be the downfall of a business looking to grow. In particular, one area where small-to-medium sized businesses take a wrong turn is in how they approach marketing.