22 Direct to Consumer Email Marketing Ideas
The ROI that direct to consumer emails deliver makes it a no-brainer marketing tactic to implement. But coming up with the ideas week over week can be challenging. These will help.
Email marketing is one of the most cost effective ways to market your products. In fact, email marketing statistically produces a 4,200% ROI, that’s $42 for every $1 spent. You’ll be hard pressed to find a marketing tactic that has that type of revenue potential. AND email is 40% BETTER at converting contacts compared to Facebook. -Snov.io
Yet, email marketing is so often that tool in our marketing tool kit that we let fall by the wayside because we just don’t have the time or because we are focused on other marketing tactics, like social media. Furthermore, when we do find the time and we try to create an email campaign, we usually aren’t putting our best foot forward because it’s just another thing we’re trying to get knocked off of our to do list and our motivation for doing it is because we think we “need to.”
(Pro tip: when the only reason you do something is because you know you “need to” do it, that’s not exactly the best motivation.)
We get it. The struggle is real. Being a business owner is a constant balancing act between what you have to do and what you want to do and usually the what you have to do list is quite a bit longer and takes priority over the what you want to do list. That being said, when it comes to email marketing it’s time to shift your mindset.
So, let’s get into the 22 ideas…
Holidays
Color Collections - the blues color me pink
Themes - certain prints, vintage throwbacks
Styles - all our favorite boots
Employee Picks
Employee Highlights
Event Announcements
Event Recaps
New Products
Restock Alert
Discounts (especially during slow times)
specific products
flash sales
specific days
product lines
Free Shipping Offers
Feature a relevant person within the industry you’re in
Welcome Emails
Tips that offer value to your consumers
Best Sellers
New Arrivals
User Generated Content
Encourage Social Sharing with Hashtags
Blog Content
Talk about your Company’s Mission
Two juxtaposing things
Of course, there are so many more ideas than just the 22 we listed above. We hope this list will provide a little inspiration if you’re in a rut! If you have any questions at all about this list, feel free to reach out and ask us!
