22 Direct to Consumer Email Marketing Ideas
The ROI that direct to consumer emails deliver makes it a no-brainer marketing tactic to implement. But coming up with the ideas week over week can be challenging. These will help.
Getting Started with Instagram Reels: the Dos and Don'ts
If you haven't started posting Reels yet it may feel like you've missed the boat - but you haven't! The time to start is now.
Local Listings: A Critical Concern for Businesses
When people use search engines, the use of the terms ‘near me’ and ‘near you’ are growing ridiculously common. Is your business showing up for those searches? If so, how is your local listing appearing to potential customers?
The Core Components of a Lead Generation Strategy
Understanding how to drum up fresh business is critical for any business. However, developing a lead generation strategy to gain new clients or customers is not something that happens overnight.
9 Content Lead Generation Ideas for B2B Companies
You've most likely heard the phrase "content lead generation" in reference to some sort of overall inbound marketing program. But what does that actually mean? Simply enough, content lead generation is the practice of generating new potential leads for your product or service by way of offering prospects a valuable piece of content.
Brand Guideline Questions to ask Yourself
When it comes to marketing, there are typically two places I suggest people start. Before you implement ANY marketing tactics, you should first review these brand guideline questions to ask yourself and second, create buyer personas.
8 Ways to Repurpose Quality Content
Investing in producing quality content can take a large amount of time or money, or both, seeing as time is money. That being said, it's something you need do, not for SEO purposes (although that's a no-brainer) but for your target audience. You want them to buy from you, right? They're going to need to trust you. You need to show them there's quality behind your brand and what you offer.
Understanding the Buyer's Journey
Whenever you start any kind of marketing tactic you should have a buyer persona in mind. Who is this for? Why would they want it? How is it bringing value to their every day life? If you can't answer these questions with reasonable answers, start again.
What is customer delight and why is it important?
When we're talking about inbound marketing, customer delight may be one of the most important pillars if not the most important. If many of you are asking yourselves, 'What is customer delight? You're not alone.
9 Steps to an Effective Keyword Strategy
The idea of creating a keyword strategy can be a bit more overwhelming than it actually is. Typically most people are intimidated by the start. What is it? what does it look like? Why do I even need this? Isn’t this only something for the SEO “pros?”