9 Signs Your Social Media Strategy is Failing

Social media: We're all doing it. But are we doing it the RIGHT way?! Here are some tell-tale signs you're not doing it right.

In this blog, I am going to be talking about social media and how to make sure you're doing it right. And often times, to make sure you'er doing it right, you have to make sure you're not doing it WRONG. So today we're going to talk about some warning signs to watch out for that may indicate your social strategy needs some love.

#1: First and foremost I want you to know the most helpful tool, your barometer for this one, that's going to help you here is your gut. Your intuition. LISTEN TO IT. This is a good rule of thumb with any thing marketing. If it doesn't feel authentic, it's not going to be. And you need it to be in order to connect with folks.

#2: Again, listen to your gut on this one. If it's boring to create it's probably boring to your audience. This may sound harsh, but it couldn’t be more true.

#3: Ask yourself: what's the objective? Every post should have an objective: to entertain, educate, inspire or market - but like 80/20 rule. You don’t want to be that brand that is always sales-y, all the time. Having balance is critical.

#4: You don't have a strategy....what's your game plan? How frequently are you going to post? What are you going to post? What are you trying to achieve? Do you have SMART goals? All of that goes into a strategy document, and you should create one so you know what you're doing and how to measure for success.

#5: Speaking of measuring for success....You're not paying attention to your analytics. They are there for a reason - USE THEM. Look at them to see what you can be improving upon and what is working well.

#6: Another common mistake....You're all over the place with your creative. It is important to really nail down what you are trying to accomplish on social and go from there. Remember to stay true to your brand and that aesthetic!

#7: If someone looks at your grid, your profile, or your Facebook page and your last several posts, can they tell what you do and what the point of your Instagram / social account is? This one piggy backs off of #6, but it makes you really examine what you are putting out on social & if it makes sense to your audience.

#8: You don't spend time engaging with folks. We are ALL on Instagram. Instead of mindlessly scrolling while on the couch each night, be productive & engage with people DAILY on Instagram.

#9: You're trying to talk to everyone. This does NOT work. It is important to find that niche and go from there. Everyone is not supposed to love your content or products. It is so important to talk to your audience!

There are SO many signs that your social media could be failing, but I hit on some of the bigger ones here. Id you have any questions at all, or need help with social, you're not alone - contact us! We are here to help!