5 B2C Wholesale Marketing Tips to Maximize Revenue

If you're a B2C business that also sells to wholesale accounts, you're going to want to make sure you're doing these 5 things to maximize revenue.

Tip #1: Get a CRM! It is important to manage those relationships. This is more of a traditional B2B approach in addition to B2C. ALSO - Do outreach and list building here.

Tip #2: Get your Email Marketing up & running! I recommend using an email program to help you do some of this. A great one out there is Mailchimp. I also recommend creating a calendar and cadence for your emails to help you stay on track of ACTUALLY doing it.

Tip #3: Don't reinvent the wheel. Be sure to look to other platforms that help you do this. I recommend FAIRE & Etsy - BUT beware, others are going to be coming about.

Tip #4: Create a wholesale page on your website. If you're using those other platforms, here are some things you can do: embed a widget, create an apply form, also have photos, & info about the products, just to name a few.

Tip #5: Make sure your branding and packaging are ON POINT! This is obviously great for brand awareness to still have your branding front and center so in these smaller stores. But in general, it is important for your branding and packaging to represent your brand & what make your company unique.

These quick 5 tips are just the basics here, folks. Feel free to get in touch with us if you have any questions about wholesale marketing!