10 Tips for Getting More Instagram Engagement in 2022

Instagram - love it or hate it you're probably spending a lot of time on it. Here is a quick list to make sure your game is on-point in 2022.

Here is our general rule of thumb around here at Local 44 North. Everything you post should be entertaining, educational, or inspirational (and the of course you're going to have promotion. But it CAN be promotional while being entertaining, educational, or inspirational.

1. The most important thing you can do engagement wise is get someone to SAVE your story. So, creating savable posts are great . Inspirational quotes, tips, or tweets are common because people will want to come back and view it again.

2. Ask opinions on Instagram stories or do voting with Instagram stickers. This increases engagement on your stories.

3. Create sharable memes, but not like super annoying specific ones. The more general, the better. You don’t want to make these all about your business because it just is not as relatable.

4. Use carousels. This is an opportunity to share 10 images in 1. This could be a great way to showcase a new product line, for instance.

5. Utilize the link in bio option. Then, have a collection of the images that link out to urls on your site. It is common to see this with publications like Vogue, PureWow, etc.

6. Ask people’s opinions in the caption. This approach may seem “old-fashioned,” but it works. This makes your audience feel as if their opinion is valued with your company. Plus, everyone always has an opinion!

7. REELS! Get comfortable with them. A big tip here is to use trending songs and tracks relevant to your business.

8. Utilize Reels collaborations with other small businesses. This will expose your business to their audience and vice versa.

9. LOOK at your analytics and be intentional with WHEN you post. The numbers don’t lie and they are already there. Why not utilize them?!

10. AS ALWAYS, another big theme here at Local 44 North - BE GENUINE!

    
    Instagram is here to stay and not going away any time soon. These ten tips will help you level up your engagement in 2022.