Twitter has a bad a** analytics platform. And it's not just for advertisers! The UI is amazing and the data is invaluable. When starting any new marketing endeavor, I always start with a deep dive of available analytics. As a marketer you're going to have to start to love numbers if you don't already. If you're looking for simple ways to improve your Twitter presence the analytics platform is a great starting point.

Email marketing is still an incredibly effective marketing tool. Effective IF, and only if, you have contacts in your email marketing list. So how do you grow your email marketing list without buying a bunch of followers (which is a big no, no, expensive, and never very fruitful)? Today I'm going to share some of my secrets to get more email opt-ins.

Today I want to focus on what is one of the most important factors you need to hone in on to make your blog successful. And by successful, I mean help you generate leads and sales.

We are seeing blogging become so overwhelming and dare I say- boring?

There's SO much content out there it's easy to get lost in it all. So how do you go about making an effective blog? Why should you even try?

When I say page performance, I'm talking about the performance of the pages of your website. If you're not even paying attention to or measuring that you're not alone. While a pretty website that accurately reflects your brand is important, it's also a huge opportunity to turn traffic into leads and eventually, customers.

I have a friend who always talks about how busy she is. She will literally call me to tell me her entire to-do list. While I patiently listen while folding laundry, I can't help but think about how much she could be getting done while she's taking the time to tell me how "busy" she is. On the other hand, after she has had a "productive" day, she will list off all of the little things she got accomplished.

Marketers tend to have a hard time playing it cool. They tend to think their product or service is the best thing known to man and they want to tell anyone and everyone why they should to buy it. However, I tend to think this is the wrong approach.

Email marketing is an incredibly effective tool for raising brand awareness, increasing brand advocacy and increasing your conversion rate. It's one of the most cost effective marketing channels for a variety of businesses.

Happy Halloween! In honor of this spooky day, I thought I would share some of my marketing pet peeves- the marketing mistakes that haunt me!

There are many SEO "experts" out there who will falsely tell you there are a lot of technical aspects that go into SEO that are "too complicated" to learn how to do and that you are better off just giving them money to deal with it.