Is it Still Possible to Have an Engaged Audience on Facebook?
Unless you’ve completely avoided Facebook for the past couple of years, as a business owner, you’ve probably noticed it’s become increasingly difficult to have an engaged Facebook audience. It’s no secret ‘fake news’, paid-advertising, and artificial posts clutter Facebook’s feed. What’s worse, the constant stream of nonsense hurts honest business owners, who work hard to generate original and organic content.
Should I be paying for Facebook?
It's a question I hear a lot of my clients asking and unfortunately there's no single answer. As always, it comes down to what your overall marketing objectives are for your business. That's the best place to start when determining whether or not you should be paying for Facebook aka advertising on the platform.
Avoid These 8 Common Spamming Mistakes
Marketers tend to have a hard time playing it cool. They tend to think their product or service is the best thing known to man and they want to tell anyone and everyone why they should to buy it. However, I tend to think this is the wrong approach.
10 Steps to a Strong Small Business Facebook Strategy
These days people are often questioning the relevance of Facebook as a social media marketing platform. With ever changing Newsfeed algorithm updates, people are often questioning whether it's even worth the time it takes to create and implement a strong Facebook strategy.