All in Facebook

Is it Still Possible to Have an Engaged Audience on Facebook?

Unless you’ve completely avoided Facebook for the past couple of years, as a business owner, you’ve probably noticed it’s become increasingly difficult to have an engaged Facebook audience. It’s no secret ‘fake news’, paid-advertising, and artificial posts clutter Facebook’s feed. What’s worse, the constant stream of nonsense hurts honest business owners, who work hard to generate original and organic content.

It's a question I hear a lot of my clients asking and unfortunately there's no single answer. As always, it comes down to what your overall marketing objectives are for your business. That's the best place to start when determining whether or not you should be paying for Facebook aka advertising on the platform.

The Lifespan of Social Media Posts

A key component to a comprehensive social media strategy is going to be consistency.  Whichever social media platforms you choose, you are going to need to be posting consistently.  So just how consistent do you need to be on those social media platforms? Well, that question is best answered if we break down the overall lifespan of social media posts on different platforms.