All in Strategy

How to Create (and stick to) a Marketing Program for your Business

Marketing is almost always the task that gets pushed aside when things get busy or hectic. As a marketing consultant, this used to hurt my feelings. ‘Why don’t you care about marketing!?” Then I became a small business owner. And marketing my services became the lowest priority item on my daily to-do list. Read this post to understand how you can create a customizable and do-able marketing strategy for your business.

Is it Still Possible to Have an Engaged Audience on Facebook?

Unless you’ve completely avoided Facebook for the past couple of years, as a business owner, you’ve probably noticed it’s become increasingly difficult to have an engaged Facebook audience. It’s no secret ‘fake news’, paid-advertising, and artificial posts clutter Facebook’s feed. What’s worse, the constant stream of nonsense hurts honest business owners, who work hard to generate original and organic content.