What is SEO? SEO stands for search engine optimization. It means that any content you want found on the Internet (aka your website) is optimized for Google to find and place in the top SERPs. What does SERP mean? Search engine results pages. SERPs are what Google (or Yahoo or Bing) turns up when a user searches for a keyword or a keyword phrase.

Email marketing can still be one of the most effective ways to reach and engage your target audience. In fact, it yields an average 4,300% ROI for businesses in the US.

That being said, people receive hundreds of emails a day. Just take a look at your own inbox! After you've set up email captures to continuously generate new email addresses, focus on these factors to create the perfect email....

The key to designing a landing page is optimizing it for conversions. While there is no set formula that works for every company every time, there are some guidelines that can help get you going. The most important thing to do is get your landing page up there and start A/B testing different elements. I've come up with a quick and dirty landing page best practices guide to help get you started.

There are certain tools I use to make an effective social media editorial calendar for all of my clients. The tools you use will definitely depend on the size of your team and the amount of people who will need to have access and be able to make changes etc. For this post, we are going to talk about how to create an effective social media editorial calendar for smaller businesses in which one to two people are creating and managing the editorial calendar.

Today I want to focus on what is one of the most important factors you need to hone in on to make your blog successful. And by successful, I mean help you generate leads and sales.

We are seeing blogging become so overwhelming and dare I say- boring?

There's SO much content out there it's easy to get lost in it all. So how do you go about making an effective blog? Why should you even try?

When I say page performance, I'm talking about the performance of the pages of your website. If you're not even paying attention to or measuring that you're not alone. While a pretty website that accurately reflects your brand is important, it's also a huge opportunity to turn traffic into leads and eventually, customers.

Marketers tend to have a hard time playing it cool. They tend to think their product or service is the best thing known to man and they want to tell anyone and everyone why they should to buy it. However, I tend to think this is the wrong approach.

Happy Halloween! In honor of this spooky day, I thought I would share some of my marketing pet peeves- the marketing mistakes that haunt me!