Brand Guideline Questions to ask Yourself
When it comes to marketing, there are typically two places I suggest people start. Before you implement ANY marketing tactics, you should first review these brand guideline questions to ask yourself and second, create buyer personas.
8 Ways to Repurpose Quality Content
Investing in producing quality content can take a large amount of time or money, or both, seeing as time is money. That being said, it's something you need do, not for SEO purposes (although that's a no-brainer) but for your target audience. You want them to buy from you, right? They're going to need to trust you. You need to show them there's quality behind your brand and what you offer.
9 Steps to an Effective Keyword Strategy
The idea of creating a keyword strategy can be a bit more overwhelming than it actually is. Typically most people are intimidated by the start. What is it? what does it look like? Why do I even need this? Isn’t this only something for the SEO “pros?”
An Easy-to-Follow SEO Starter Guide
What is SEO? SEO stands for search engine optimization. It means that any content you want found on the Internet (aka your website) is optimized for Google to find and place in the top SERPs. What does SERP mean? Search engine results pages. SERPs are what Google (or Yahoo or Bing) turns up when a user searches for a keyword or a keyword phrase.
How does your website page performance look?
When I say page performance, I'm talking about the performance of the pages of your website. If you're not even paying attention to or measuring that you're not alone. While a pretty website that accurately reflects your brand is important, it's also a huge opportunity to turn traffic into leads and eventually, customers.
Don't Get Fooled: What to Look for in an SEO Consultant
When it comes to outsourcing your search engine optimization strategy for your website, you need to know what to look for in an SEO consultant.
It's pretty widely accepted by most small businesses that a part of their target market is searching for their product or service online. They know they need to have a predominant online presence. Additionally they know they can't be buried way down on page 8 for key search terms.
10 Steps to a Strong Small Business Facebook Strategy
These days people are often questioning the relevance of Facebook as a social media marketing platform. With ever changing Newsfeed algorithm updates, people are often questioning whether it's even worth the time it takes to create and implement a strong Facebook strategy.