I came across the best tool for writing better emails. Honestly, everyone could benefit from using this tool! One of my biggest pet peeves is the overuse of the word "just," "sorry" and other submissive language.

Email marketing can still be one of the most effective ways to reach and engage your target audience. In fact, it yields an average 4,300% ROI for businesses in the US.

That being said, people receive hundreds of emails a day. Just take a look at your own inbox! After you've set up email captures to continuously generate new email addresses, focus on these factors to create the perfect email....

The key to designing a landing page is optimizing it for conversions. While there is no set formula that works for every company every time, there are some guidelines that can help get you going. The most important thing to do is get your landing page up there and start A/B testing different elements. I've come up with a quick and dirty landing page best practices guide to help get you started.

There are certain tools I use to make an effective social media editorial calendar for all of my clients. The tools you use will definitely depend on the size of your team and the amount of people who will need to have access and be able to make changes etc. For this post, we are going to talk about how to create an effective social media editorial calendar for smaller businesses in which one to two people are creating and managing the editorial calendar.

Twitter has a bad a** analytics platform. And it's not just for advertisers! The UI is amazing and the data is invaluable. When starting any new marketing endeavor, I always start with a deep dive of available analytics. As a marketer you're going to have to start to love numbers if you don't already. If you're looking for simple ways to improve your Twitter presence the analytics platform is a great starting point.

I have a friend who always talks about how busy she is. She will literally call me to tell me her entire to-do list. While I patiently listen while folding laundry, I can't help but think about how much she could be getting done while she's taking the time to tell me how "busy" she is. On the other hand, after she has had a "productive" day, she will list off all of the little things she got accomplished.

Marketers tend to have a hard time playing it cool. They tend to think their product or service is the best thing known to man and they want to tell anyone and everyone why they should to buy it. However, I tend to think this is the wrong approach.

Email marketing is an incredibly effective tool for raising brand awareness, increasing brand advocacy and increasing your conversion rate. It's one of the most cost effective marketing channels for a variety of businesses.

Happy Halloween! In honor of this spooky day, I thought I would share some of my marketing pet peeves- the marketing mistakes that haunt me!