How to Capitalize on 6 Holiday Consumer Shopping Trends

Oct 29

If you have read our other blog about the 6 2021 holiday consumer shopping trends, you may be wondering exactly HOW to capitalize on those trends. Look no further - we break each one down, so that you can start capitalizing now.

Shoppers shopping more online: This one may seem like a no brainer, but make sure your online store is up-to-date with current products, maybe do a holiday makeover, and create banners with shipping deadlines.
Shoppers are shopping earlier: The obvious here is get on social media and start promoting. Also, start creating holiday carousel content on Instagram for customers to swipe through with strong objectives with each post. This also includes maybe starting promoting holiday sales to get people excited to shop with you.
Be clear about potential shipping issues: It is SO important to make it explicitly clear about your shipping deadlines. For instance, if you have particular products that need to ship sooner vs later, TELL PEOPLE. With this tactic, it is better to over communicate here.
Social organic: Of course, Reels and TikTok are huge this year. On these platforms, try to capitalize on trending music and themes. I feel like there will be a lot as we get closer to Christmas, especially with style, home decor, and DIY. Another tip here is to use Instagram carousels and save posts feature.
Social paid: For tis one, it is important to have a plan. Be sure to create an advertising strategy, create some holiday content, and pick products you want to push and that you have a good inventory on to style it for Christmas.
Don’t compete with the big retailers: with this one, basically try to market the products people can't find on Amazon. Sure, this sounds like a daunting task at first, but brainstorm about what makes you and your products different, and hone in on that.

It is super important to stay up-to-date with the latest consumer holiday shopping tactics. It is also a great ida to start doing this NOW, that way you won’t be too late to the game this year.