6 Holiday Consumer Shopping Trends to Capitalize On
This year holiday consumer shopping trends are going to be different than years past. With rising gas costs & supply chain issues, there’s a combination of factors affecting how consumers shop. As a retailer, you need to meet them where they’re at.
6 Holiday Consumer Shopping Trends to Capitalize On:
Shoppers are shopping more online: This should not come as a shock in today’s world. Make sure you have an awesome user experience for online shoppers.
Shoppers are shopping earlier: So many people start shopping for Christmas in October. BUT, people are starting to shop even earlier than years past.
Shipping issues: Nobody wants to receive those emails complaining that their package didn’t make it on time. In an effort to prevent this, make sure you're clear about possible shipping delays and emphasize when folks need to order by in order to get gifts in time.
Organic Social: TikTok and Reel videos have taken the social media world by storm, especially when everyone is DIY-ing things every day. Try to get creative with using social media to make your products stand out.
Paid Social: Contrary to what you may think about ads, now more than ever, folks are interested in what you are advertising to them. Especially on Instagram.
Don’t compete with the big retailers: In 2020, the top 100 online retailers accounted for 74.1% of all e-commerce growth. The truth is, we cannot compete with the Amazon and Targets of the world. So, stick to being authentic & how you can stand out amongst the competition.
The consumer shopping trends are definitely looking more and more different each year. Be sure to take notes on these trends and start brainstorming on how to capitalize on them.
