All in Facebook

Why do people use social media?

The other day my Grandfather asked me if I would consider doing a blog post about using social media for social reasons. It got me thinking. Why DO people use social media?! 

While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don't always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most important thing to consider.

Social media comes down to a simple basic human desire: the need to connect with other humans, to be part of a group.

Facebook Business Page Glossary

After working in the world of social media marketing and using Facebook since my freshmen year of college, certain Facebook terms have become second nature to me, so common that I forget that often times people who are just starting to use Facebook for marketing purposes may need a Facebook business page glossary to reference.

7 Smart Places to Share Blog Posts on Social

A good social media marketing strategy usually goes hand-in-hand with a good blogging strategy. But once you create your content, where on social media do you share it? Even I am guilty of forgetting the many places to share blog posts on social media!

Once your blogging and social strategies are in place, you should know just about how frequently you are going to be blogging and what social media platforms you are going to be engaging on.

2014 Facebook Updates

Do you ever feel like it's next to impossible to keep up with all the little tweaks and changes to our favorite social media platforms? AND their advertising platforms? I certainly do!

That's why I wanted to address some of my favorite and significant 2014 Facebook Updates.

How to Handle Negative Comments on Facebook

I find that one of the most common questions that comes up with folks still wary to get their brand on Facebook is, "But what if someone writes something negative?!" I've been working on a polite way of telling them it's actually not the end of the world.

Basically it comes down to something my mum told me many years ago: "Not everyone is going to like you. Sorry!"

However, how you handle negative comments on Facebook DOES matter.