The other day my Grandfather asked me if I would consider doing a blog post about using social media for social reasons. It got me thinking. Why DO people use social media?!
While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don't always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most important thing to consider.
Social media comes down to a simple basic human desire: the need to connect with other humans, to be part of a group.