Melissa is a Marketing Consultant specializing in Demand Generation and Marketing Operations.

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An image of an olive leaf branch.

She is focused on bringing structure and organization to projects- within the flow of work- so marketing leaders can make data-backed decisions and bring revenue-generating ideas to life while still doing their jobs.

Demand Generation

& Marketing Operations

for

SaaS businesses.

Demand Generation & Marketing Operations for SaaS businesses.

CMOs & CEOs at mid level SAAS businesses hire Melissa to…

Organizational chart with a photo of a person labeled "Melissa" connected to an icon of a handshake leading to a CEO. The CEO is positioned above three roles: CMO, CRO, and Sales Director.

…help with these types of projects…

Venn diagram illustrating the overlap between 'Growth/Demand Generation' and 'Marketing Operations.' Growth/Demand Generation includes content production, SEO, social media, ads, webinars, podcasts, events, and ABM. Marketing Operations includes comprehensive MQL dashboards, funnel stage reports, and marketing dashboards.

…when they are faced with these types of headaches…

Speech bubbles with marketing challenges, such as automating marketing, streamlining data from HubSpot to Salesforce, managing ongoing projects, proving project value, running an ABM program, dealing with HubSpot issues, and choosing the right software.

…to deliver these types of results...

  • Smiling person with short hair in front of a teal background.

    "Melissa set up automated marketing workflows and crafted top-tier email copy to nurture marketing qualified leads, sales qualified leads, and opportunities."

    Ryan
    Demand Generation
    Engagement

  • Smiling person with long hair wearing a red patterned top against a plain background.

    “Her strategic mindset made my life easier. She didn’t just execute—she anticipated challenges, suggested improvements, and helped us future-proof our processes.”

    Katie
    HubSpot Consutling
    Engagement

  • Smiling person with long red hair and outdoor background.

    "Unlike many consultants who force you into their framework, Melissa builds from the inside out—tailoring solutions to what the organization actually needs."

    Calynn
    Marketing Operations
    Engagement

  • Portrait of a person with long blonde hair, smiling, against a neutral background.

    "She operates as one of our team. The whole company knows her as Melissa in marketing—they don’t care that she’s a contractor. She’s just part of the team."

    Lynn
    HubSpot/Demand
    Generation Engagement

  • Portrait of a woman with blonde hair smiling

    "The wonderful thing about her is that I can just say, ‘This is what I want,’ and then I can leave for a few days, come back, and it’s done. It’s great."

    Lynn
    HubSpot/Demand
    Generation Engagement

  • Woman smiling with long hair wearing a red patterned blouse.

    “She set up automated workflows that saved us countless hours of manual work, making our lead source attribution process seamless and scalable.”

    Katie
    HubSpot Consutling
    Engagement

  • Smiling man with short hair against teal background.

    "Dedicated and always going the extra mile, Melissa ensures her clients have exactly what they need, exactly when they need it."

    Ryan
    Demand Generation
    Engagement

  • Woman smiling in a red floral dress against a plain background.

    “She’s not just an expert in HubSpot and marketing automation—she’s also an excellent mentor, taking the time to guide junior team members.”

    Katie
    HubSpot Consutling
    Engagement

  • Portrait of a person with a shaved head and a neutral expression, wearing a black shirt against a light-colored background.

    "I would highly recommend Melissa to any organization looking to improve the HubSpot environment or implement it from scratch!”

    Mario
    HubSpot & Marketing
    Operations Engagement

  • Smiling woman with long hair wearing a red patterned top against a plain background

    “Melissa is the first person I’ll call when I need a senior marketing operations expert. She’s incredibly knowledgeable, communicative, and a joy to work with.”

    Katie
    HubSpot Consutling
    Engagement

  • Person smiling with long red hair, casual setting

    "She’s not just a marketing operations expert—she enables strategy, optimizes processes, and helps align marketing and sales, making her invaluable to our team."

    Calynn
    Marketing Operations
    Engagement

  • Person smiling, wearing a red top with floral patterns, against a plain background.

    “Melissa was a natural fit to be our HubSpot expert. She worked seamlessly with our sales and RevOps teams, bringing invaluable experience and strategic insights.”

    Katie
    HubSpot Consutling
    Engagement

  • Woman smiling with long red hair

    "Melissa played a crucial role in building and evolving our ABM program, setting up workflows, messaging, and optimizations that took us to the next level."

    Calynn
    Marketing Operations
    Engagement

  • Man smiling against a teal background, wearing a black shirt.

    "Melissa has a tremendous understanding of HubSpot, helping our organization mature its data structure and implement best practices seamlessly."

    Ryan
    Demand Generation
    Engagement

  • Portrait of a woman with blonde hair and a light background.

    "She’s not stopped by something she hasn’t done before. If there’s a goal, she’ll bring options, have discussions, and problem-solve instead of forcing a rigid framework."

    Lynn
    HubSpot/Demand
    Generation Engagement

  • Woman with long red hair smiling

    "Melissa doesn’t just set up systems and leave—she documents everything, creates workflow charts, and refines processes to ensure long-term success."

    Calynn
    Marketing Operations
    Engagement

  • Person with long red hair smiling

    "She set up our entire Sixth Sense platform and laid out all our options, making it easy to choose a direction and move forward effectively."

    Calynn
    Marketing Operations
    Engagement

My ‘Anti-Process’ Process

I am anti-agency to my core, so when I hear the word “process,” I instantly cringe. I don’t think it’s productive or beneficial to mold a client’s workflow to what I think is best. I mold my workflow to fit your organization's current day-to-day.

Because, realistically, you don’t have time to conform to a new process simply for the sake of getting a project done.

Here’s a quick overview of how I approach our working arrangement…

Infographic illustrating a process flow with six steps: Deep Discovery, Custom Proposal, Detailed Consultative Plan, Implementation, Custom Built Reporting, and Thorough Documentation. Each step is paired with an icon symbolizing the action.

Hey, I’m Melissa!

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In 2012, I packed what would fit in my four-door sedan and drove from Portland, Maine to San Francisco without an apartment or a job but a desire to “work in marketing.”

I found a room for rent just outside the Tenderloin and after sending upwards of 100 resumes, eventually landed a job at an advertising agency.

I very quickly learned that a lot of marketing is, well, bullshit.

Let’s work together!

Get in touch today and let’s put together a strategy that works as hard as you do.