All in Content Marketing

Email marketing can still be one of the most effective ways to reach and engage your target audience. In fact, it yields an average 4,300% ROI for businesses in the US. 

That being said, people receive hundreds of emails a day. Just take a look at your own inbox!  After you've set up email captures to continuously generate new email addresses, focus on these factors to create the perfect email....

The key to designing a landing page is optimizing it for conversions. While there is no set formula that works for every company every time, there are some guidelines that can help get you going. The most important thing to do is get your landing page up there and start A/B testing different elements. I've come up with a quick and dirty landing page best practices guide to help get you started.

The two areas you need to focus on when considering landing page best practices are the layout and the language.

There are certain tools I use to make an effective social media editorial calendar for all of my clients. The tools you use will definitely depend on the size of your team and the amount of people who will need to have access and be able to make changes etc. For this post, we are going to talk about how to create an effective social media editorial calendar for smaller businesses in which one to two people are creating and managing the editorial calendar.