How to Create the Perfect Email

Email marketing can still be one of the most effective ways to reach and engage your target audience. In fact, it yields an average 4,300% ROI for businesses in the US.

That being said, people receive hundreds of emails a day. Just take a look at your own inbox! After you've set up email captures to continuously generate new email addresses, focus on these factors to create the perfect email....

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Content Marketing, How-To's, SEO, Strategy Melissa Fiske Content Marketing, How-To's, SEO, Strategy Melissa Fiske

How does your website page performance look?

When I say page performance, I'm talking about the performance of the pages of your website. If you're not even paying attention to or measuring that you're not alone. While a pretty website that accurately reflects your brand is important, it's also a huge opportunity to turn traffic into leads and eventually, customers.

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Blogging, How-To's, SEO, Content Marketing Melissa Fiske Blogging, How-To's, SEO, Content Marketing Melissa Fiske

Should I outsource my social media or my blogging?

A large part of marketing these days is inbound marketing, or attracting customers to your business. Not only is this cheaper than paying for a large advertising campaign, it's also proven to be more effective. So most people, especially small business owners, are seeing the value in things like blogging, email marketing and social media. It's a no-brainer.

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