Marketing to Gen Z
When it comes to Gen Z, antiquated marketing strategies are just not going to resonate. Here's a few tips to help clue you in to speaking to the next generation.
How to Know When to Change Direction
Marketing is constantly changing. While the key to maintaining an effective marketing strategy is all about discipline, knowing when to redirect that discipline elsewhere is crucial.
How to Capitalize on 6 Holiday Consumer Shopping Trends
Our 6 Holiday Consumer Shopping Trends will put you ahead of the game this year. Make sure you know how to capitalize on each of them.
Three Tips For Writing Bomb Insta Captions
We are all guilty of writing cliche instagram captions. I do it all the time. It’s hard when you’re trying to think of something visually creative to post, you often have no energy left over for the caption so you result to writing something like “mood” or “Last night’s sunset was 🔥”. Don’t do that.
Implement an Effective Social Media Strategy in 9 Steps
One of the biggest issues with implementing an effective social media strategy is time. That being said, implementing an effective social media strategy may be more simple and less time consuming than you think. It comes down to efficiency and breaking it down step by step.
How to Create the Perfect Email
Email marketing can still be one of the most effective ways to reach and engage your target audience. In fact, it yields an average 4,300% ROI for businesses in the US.
That being said, people receive hundreds of emails a day. Just take a look at your own inbox! After you've set up email captures to continuously generate new email addresses, focus on these factors to create the perfect email....
How does your website page performance look?
When I say page performance, I'm talking about the performance of the pages of your website. If you're not even paying attention to or measuring that you're not alone. While a pretty website that accurately reflects your brand is important, it's also a huge opportunity to turn traffic into leads and eventually, customers.
Should I outsource my social media or my blogging?
A large part of marketing these days is inbound marketing, or attracting customers to your business. Not only is this cheaper than paying for a large advertising campaign, it's also proven to be more effective. So most people, especially small business owners, are seeing the value in things like blogging, email marketing and social media. It's a no-brainer.
10 Steps to a Strong Small Business Facebook Strategy
These days people are often questioning the relevance of Facebook as a social media marketing platform. With ever changing Newsfeed algorithm updates, people are often questioning whether it's even worth the time it takes to create and implement a strong Facebook strategy.