Different Types of Digital Advertising | Which Is Right for Your Business?
Have you ever watched TV while scrolling through social media on your phone? We’ve all been there, and this occurrence is actually quite common.
Different types of digital advertising are everywhere, and the digital transformation is well underway. Similarly, no longer is mass marketing taking center stage, and far more personalization is on the horizon when speaking to digital advertising. What’s more, one mode of entertainment isn’t enough for the everyday consumer anymore, and the multi-platform experience is quickly becoming the norm.
Do you have your digital ducks in a row?
At this point, you already know that digital advertising is a MUST in today’s marketplace. However, deciding which type of digital marketing platform to engage is vital to an effective advertisement campaign.
Let’s look at several different types of digital advertising, and consider why each platform may be a good fit for your business.
Commonly referred to as paid search advertising or search engine marketing (SEM), search advertising is a marketing strategy which relies on placing online advertisement throughout search engine results. Not only does search advertising allow you to connect with a larger, more targeted, audience, but it also increases your chances of gaining verifiable leads.
Remarketing is a marketing strategy which enables businesses to engage customers further and increase conversion rates. At the same time, remarketing serves to enhance the long-term value of a customer or lead. Consider this:
Google found that 88% of digital shopping carts have been abandoned by customers leaving a site and not following through with a purchase.
Do you want to let your potential customers slip through the cracks and lose out on their business to a competitor? Or would you instead nurture your clients and increase revenue?
There are several types of display ads, such as text ads, image ads, rich media ads, and video ads. Of course, all display campaigns seek to make your company stand out from the crowd throughout the research and consideration stages of buying.
Hands down, Facebook is the most effective social media platform when it comes to digital advertising. There are more people on Facebook than there are people in China. So, chances are, your target audience is somewhere on this platform.
Additionally, Facebooks ads are remarkably affordable. In fact, the cost-efficiency of a proper Facebook ad campaign is astounding. So, if you’re on a tight budget, this could be a smart way to make your marketing funds go further.
Marketing on LinkedIn enables you to reach a wide range of professionals who have expressed actionable interest in aspects relevant to your business. This platform will help you generate leads, raise your brand awareness, and, ultimately, drive traffic to your website.
YouTube advertising allows you to transform any video into an ad, which is either played before another video or somewhere on the side of your screen while browsing a page. This type of advert gives you greater control over your daily budget, not much unlike pay-per-click advertising. Meanwhile, you can also target a particular audience with relative ease.
At the End of the Day….
It would be best if you geared your digital advertising campaigns towards whichever platform your audience is on. Chances are, they’re on multiple platforms, which is all the more reason to understand each digital ad technique.
Think about it:
Would it make sense to engage a LinkedIn advertisement campaign if your target market consists of females, ages 12 to 15, who listen to pop music? I’ll save you the suspense. Probably not.
In the long run, one of these types of digital advertising tactics is most likely going to be a critical element of a successful online marketing campaign. So, if you’re not sure which direction to go in regarding digital adverts, shoot me a message.
I’m always willing to teach you the ins-and-outs of today’s latest marketing strategies and give you the tools to help your business grow.