All tagged Twitter

Twitter has a bad a** analytics platform. And it's not just for advertisers! The UI is amazing and the data is invaluable. When starting any new marketing endeavor, I always start with a deep dive of available analytics.  As a marketer you're going to have to start to love numbers if you don't already. If you're looking for simple ways to improve your Twitter presence the analytics platform is a great starting point.

The Lifespan of Social Media Posts

A key component to a comprehensive social media strategy is going to be consistency.  Whichever social media platforms you choose, you are going to need to be posting consistently.  So just how consistent do you need to be on those social media platforms? Well, that question is best answered if we break down the overall lifespan of social media posts on different platforms.

How to Set Up a Twitter Promoted Account Campaign

For many of the clients that I have helped get started on Twitter, a common question is always, how do we get more followers?

I always take the opportunity to first explain that the number of followers you have is irrelevant if those followers are not qualified followers that connect with your brand.

Growing your Twitter followers organically takes time for building connections.