All tagged Philosophy

What is social selling?

What is social selling? 

To answer that question you must first take everything you know about sales in the traditional sense of the word and forget it.

We're talking about selling on social media. Social media is a whole new playing field so guess what that means? Sales is too. Old marketing is out and so too is the old way of selling.

Why do people use social media?

The other day my Grandfather asked me if I would consider doing a blog post about using social media for social reasons. It got me thinking. Why DO people use social media?! 

While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don't always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most important thing to consider.

Social media comes down to a simple basic human desire: the need to connect with other humans, to be part of a group.