All tagged LinkedIn

The Lifespan of Social Media Posts

A key component to a comprehensive social media strategy is going to be consistency.  Whichever social media platforms you choose, you are going to need to be posting consistently.  So just how consistent do you need to be on those social media platforms? Well, that question is best answered if we break down the overall lifespan of social media posts on different platforms.

8 LinkedIn Profile Tips for Small Business Owners

Many people think of LinkedIn as a resume of sorts. While that's certainly true, it is also so much more. 

Get out of the mindset of "traditional resume" and get ready to learn the LinkedIn profile tips you need to know to help further market yourself and your business.

First, let's take a look at why you need a LinkedIn profile as a small business owner. You're not looking for a job, so how can you use LinkedIn?

How to Choose Social Media Platforms (Infographic)

Most people now understand that as a social media consultant, my job actually doesn't consist of playing on Facebook all day. I believe there is a much greater understanding of social media- that it's not a tool just used for posting what you had for lunch. Social media is a whole new way of communicating, and most people get that.

That being said, many small businesses are still trying to embrace this new way of communication. It can certainly be a challenge! One that usually begins with the question, "Where do I start?!"

How to Optimize Your LinkedIn Company Page

As a small business owner, setting out to implement an effective social media strategy can be a bit overwhelming.

What platforms? How frequently? What are the objectives? Is this worth it? 

The answer to all of these questions will vary from company to company, however, the answer to that last question is most definitely "yes."