All tagged Instagram

The Lifespan of Social Media Posts

A key component to a comprehensive social media strategy is going to be consistency.  Whichever social media platforms you choose, you are going to need to be posting consistently.  So just how consistent do you need to be on those social media platforms? Well, that question is best answered if we break down the overall lifespan of social media posts on different platforms.

How to Choose Social Media Platforms (Infographic)

Most people now understand that as a social media consultant, my job actually doesn't consist of playing on Facebook all day. I believe there is a much greater understanding of social media- that it's not a tool just used for posting what you had for lunch. Social media is a whole new way of communicating, and most people get that.

That being said, many small businesses are still trying to embrace this new way of communication. It can certainly be a challenge! One that usually begins with the question, "Where do I start?!"

How to Hashtag

When signing on a Go-To meeting yesterday, I was prompted to enter my pin and then hit the pound or "hash" sign. This made me chuckle amused at how much hashtags have become integrated into our daily  lives. That being said, so many people misuse that little tic-tac-toe game board. So here's my hash out of just how to hashtag. #LamePunIntended  Hashtags recently made their way, officially, onto Facebook. Along with Facebook, Twitter, Google+, Instagram and Vine also make use of live hashtag links.

I most certainly don't want to use this blog as a platform to talk politics, but I would say today it is most definitely appropriate.  Especially given some serious social media records that were set yesterday. November 6, 2012 was unarguably one of the most popular days for social media. Social media played a big role in spread information leading up to the election, throughout the day yesterday and I imagine will continue to do so post the election.