All tagged Inbound Marketing
You've most likely heard the phrase "content lead generation" in reference to some sort of overall inbound marketing program. But what does that actually mean? Simply enough, content lead generation is the practice of generating new potential leads for your product or service by way of offering prospects a valuable piece of content.
When it comes to marketing, there are typically two places I suggest people start. Before you implement ANY marketing tactics, you should first review these brand guideline questions to ask yourself and second, create buyer personas.
It's common practice at the end of any year to take a look back as well as a look at what's to come. What worked what didn't work for your business? What are the "trends" for 2016? What trends are no longer effective?
As I take a look back at this year, I also reflect on my years as a marketer working with small businesses. In a market that is changing at nothing slower than 100 miles an hour, it's vital to do- more than just once a year. And honestly, it can be intimidating!
The key to designing a landing page is optimizing it for conversions. While there is no set formula that works for every company every time, there are some guidelines that can help get you going. The most important thing to do is get your landing page up there and start A/B testing different elements. I've come up with a quick and dirty landing page best practices guide to help get you started.
The two areas you need to focus on when considering landing page best practices are the layout and the language.
Today I want to focus on what is one of the most important factors you need to hone in on to make your blog successful. And by successful, I mean help you generate leads and sales.
We are seeing blogging become so overwhelming and dare I say- boring?
There's SO much content out there it's easy to get lost in it all. So how do you go about making an effective blog? Why should you even try?
Marketers tend to have a hard time playing it cool. They tend to think their product or service is the best thing known to man and they want to tell anyone and everyone why they should to buy it. However, I tend to think this is the wrong approach.