All tagged Content Creation
You've most likely heard the phrase "content lead generation" in reference to some sort of overall inbound marketing program. But what does that actually mean? Simply enough, content lead generation is the practice of generating new potential leads for your product or service by way of offering prospects a valuable piece of content.
Investing in producing quality content can take a large amount of time or money, or both, seeing as time is money. That being said, it's something you need do, not for SEO purposes (although that's a no-brainer) but for your target audience. You want them to buy from you, right? They're going to need to trust you. You need to show them there's quality behind your brand and what you offer.
Whenever you start any kind of marketing tactic you should have a buyer persona in mind. Who is this for? Why would they want it? How is it bringing value to their every day life? If you can't answer these questions with reasonable answers, start again.
The idea of creating a keyword strategy can be a bit more overwhelming than it actually is. Typically most people are intimidated by the start; What is it? What does it look like? Why do I even need this? Isn't this something only for the SEO "pros?"
Email marketing is an incredibly effective tool for raising brand awareness, increasing brand advocacy and increasing your conversion rate. It's one of the most cost effective marketing channels for a variety of businesses.
You've set your morning aside for curating content to push out into the online world and attract people back to your website and engage with your business.
Just one problem. You sit down and you can't think of anything to write/post/share.
It happens to all of us. Setting aside the time in the first place to actually create content and share content can be a challenge. Additionally it can be incredibly tough to actually produce and find that creative, engaging content.