All tagged Blogging

Today I want to focus on what is one of the most important factors you need to hone in on to make your blog successful. And by successful, I mean help you generate leads and sales. 

We are seeing blogging become so overwhelming and dare I say- boring?

There's SO much content out there it's easy to get lost in it all. So how do you go about making an effective blog? Why should you even try?

When it comes to outsourcing your search engine optimization strategy for your website, you need to know what to look for in an SEO consultant. 

It's pretty widely accepted by most small businesses that a part of their target market is searching for their product or service online. They know they need to have a predominant online presence. Additionally they know they can't be buried way down on page 8 for key search terms.

Breaking Down Organic vs Paid Search

We live in a world where we can get anything almost instantaneously. As a marketer, this has affected my job in numerous ways, one of the overarching themes being that my clients typically want results and they want them yesterday.

That's a hard argument to go up against when you are trying to explain to them the benefits of creating an inbound marketing strategy.  Most won't see results immediately and therefore want to try something different.  One problem I often face when suggesting inbound marketing tactics, is advising clients on organic vs paid search.

7 Tools for Finding Content to Write/ Share/ Inspire

You've set your morning aside for curating content to push out into the online world and attract people back to your website and engage with your business.

Just one problem.  You sit down and you can't think of anything to write/post/share.

It happens to all of us.  Setting aside the time in the first place to actually create content and share content can be a challenge.  Additionally it can be incredibly tough to actually produce and find that creative, engaging content.