All tagged Best Practices
Most of us are beyond the days of trying to determine whether we need social media and are instead working on how to best implement a social media strategy that's effective in time that we don't have. We all know we need it, we know we can't just "wing it," but we all still struggle with finding the time to do it.
When it comes to marketing, there are typically two places I suggest people start. Before you implement ANY marketing tactics, you should first review these brand guideline questions to ask yourself and second, create buyer personas.
What is SEO? SEO stands for search engine optimization. It means that any content you want found on the Internet (aka your website) is optimized for Google to find and place in the top SERPs. What does SERP mean? Search engine results pages. SERPs are what Google (or Yahoo or Bing) turns up when a user searches for a keyword or a keyword phrase.
I came across the best tool for writing better emails. Honestly, everyone could benefit from using this tool! One of my biggest pet peeves is the overuse of the word "just," "sorry" and other sumbissive language.
Email marketing can still be one of the most effective ways to reach and engage your target audience. In fact, it yields an average 4,300% ROI for businesses in the US.
That being said, people receive hundreds of emails a day. Just take a look at your own inbox! After you've set up email captures to continuously generate new email addresses, focus on these factors to create the perfect email....