Social Media and the 2012 Election

I most certainly don't want to use this blog as a platform to talk politics, but I would say today it is most definitely appropriate.  Especially given some serious social media records that were set yesterday. November 6, 2012 was unarguably one of the most popular days for social media. Social media played a big role in spread information leading up to the election, throughout the day yesterday and I imagine will continue to do so post the election.


Twitter broke some major records yesterday.

The most popular tweet (determined by the amount of times the tweet was "favorited" and "retweeted") on Twitter to date is now one of Barack Obama's:

Screen shot 2012-11-07 at 10.29.44 AM
Screen shot 2012-11-07 at 10.29.44 AM

That's right President Obama's tweet of his favorite picture of he and his wife, according to the Today show this morning, is now more popular then the previous tweet by Justin Bieber which previously held the record.

Obama's tweet, was short, simple, to the point and man does it pack an emotional punch. Social media at its best.  Well done, President.

Furthermore, according to a Mashable update I received last night, election related tweets broke the record high early on last night at about 20 million tweets.  I read on Fox this morning that, overall, the election generated 31 MILLION tweets.


The comments on Facebook urging friends to vote and HOW to vote for that matter were nonstop yesterday.  I had to stop reading at certain points of the day.

According to this CNN update leading up to the election yesterday:

"With Election Day just hours away, the election has dominated Facebook chatter among users in the United States.

According to data provided to CNN by the social media giant, the four terms or phrases used most in posts or comments from users in the United States are vote, Obama, Romney, & election."

According to this Digital Trends article, Facebook released metrics last night that showed the most mentioned Election Day topics up until this morning at 1:00am EST. They were as follows:

Screen shot 2012-11-07 at 2.40.46 PM
Screen shot 2012-11-07 at 2.40.46 PM


The use of the ever popular Instagram was on the rise yesterday as well.

During the day, I saw several of my friends post photos of their voting stickers and/or photos of where they were watching the election results from.

photo (1)
photo (1)

I also saw different news sites, including Mashable, warning users about using Instagram reminding people that in certain states, Florida, Georgia, Kentucky, Nevada, North Carolina, Texas and West Virginia, it is illegal to share photos or videos from polling stations.

SIDE NOTE: You will notice the three social media platforms that I mentioned and that appeared to get the most popular use were social media platforms easily accessible from a mobile device.

I think it's important to realize that the heavy use of social media though out the 2012 election to spread news, emotions, photos, updates, jokes, etc. pacts a profound message.  That is, to all you who still doubt the importance of social media and perhaps think of platforms like Twitter and Facebook as trends, well, maybe they are still trends, but they are VERY important ones that aren't going anywhere.

Social media platforms are becoming an integrated part of our lives.  Tools we use to share and communicate.

I say VERY important because last night's use of Twitter by the President on such an important day at such an important moment solidifies the significance of being on social media to those who were still on the fence about it.

More importantly, it's no longer just the audience that follows Justin Bieber that's on Twitter, it's those who follow the President of the United States too.

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