How to Set Up a Small Business Social Media Strategy
There's no doubt that setting up a small business social media strategy can be overwhelming. Where do you even begin?! Do you really need to be on social media?
That's a pretty powerful statistic and a massive audience that might motivate you just enough to get serious about your small business social media strategy.
Creating a strategy doesn't have to be as intense as it may seem and you don't need a marketing or advertising agency to do so.
You don't have to be on every social media platform and spend countless hours a day engaging on social networks.
Read this step-by-step guide and you'll be up and networking with ease:
Choose your social media platforms. Depending on where your prospects are hanging out based on your buyer personas is going to help determine what social media platforms you want to be on. For more help take a quick look at this infographic and this blog post:
Create a road map for your social strategy. Now that you've established the platforms you are going to be socially engaging on, set some parameters. How often are you going to post on those platforms? What are acceptable types of content to post? For example, are you going to post positive things about your competitors? Are you going to post anything political? Make sure all the content you are posting is inline with your brand.
Have guidelines. Creating a guidelines document will help everyone involved, even if it's just yourself, stay organized about what you're posting and keep your branding and messaging consistent. Determine what tone/voice you will be using when you craft posts. Add to your guidelines sheet as you run into issues. For example, if someone has a very specific type of complaint, clearly define how that should be handled.
Establish roles. Who's going to be responsible for what? Typically there are two parts to an effective, engaging small business social media strategy. Part one: schedule out your content for the week or the month so you are getting consistent posting. Part two: take a few minutes each day to do some live engagement. Who's going to be responsible for what?
Find helpful technology. Now that you know who's doing what, how are you going to schedule out those messages? Are you going to use Hootsuite? Buffer? Finding some different applications to make your live social media engagement part of your everyday work life is also a great idea.
Track and measure. Remember those objectives you established way back in step one? Don't forget to continuously go back to check to see if you are meeting those objectives! Try to determine why or why not and if it's something you can work on.
Social media marketing is no doubt a great tool to have in your marketing arsenal for your small business. Having a solidified strategy is a must. It will help you get organized and keep you focused.