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The Lifespan of Social Media Posts

A key component to a comprehensive social media strategy is going to be consistency.  Whichever social media platforms you choose, you are going to need to be posting consistently.  So just how consistent do you need to be on those social media platforms? Well, that question is best answered if we break down the overall lifespan of social media posts on different platforms.

Why do people use social media?

The other day my Grandfather asked me if I would consider doing a blog post about using social media for social reasons. It got me thinking. Why DO people use social media?! 

While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don't always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most important thing to consider.

Social media comes down to a simple basic human desire: the need to connect with other humans, to be part of a group.