All in Instagram

The Lifespan of Social Media Posts

A key component to a comprehensive social media strategy is going to be consistency.  Whichever social media platforms you choose, you are going to need to be posting consistently.  So just how consistent do you need to be on those social media platforms? Well, that question is best answered if we break down the overall lifespan of social media posts on different platforms.

Why do people use social media?

The other day my Grandfather asked me if I would consider doing a blog post about using social media for social reasons. It got me thinking. Why DO people use social media?! 

While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don't always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most important thing to consider.

Social media comes down to a simple basic human desire: the need to connect with other humans, to be part of a group.

How to Post Blog Content on Social Media

A social media strategy is only as good as the content it pushes out.  When we are talking about creating an effective inbound marketing strategy, two essential components of that strategy will be a blog that regularly publishes quality content and well crafted social media posts that effectively push out that content.

However, automatically scheduling your blog posts to be published on different social platforms, all with the same simple title of your blog post and a long link, is not what I mean.

7 Smart Places to Share Blog Posts on Social

A good social media marketing strategy usually goes hand-in-hand with a good blogging strategy. But once you create your content, where on social media do you share it? Even I am guilty of forgetting the many places to share blog posts on social media!

Once your blogging and social strategies are in place, you should know just about how frequently you are going to be blogging and what social media platforms you are going to be engaging on.

How to Choose Social Media Platforms (Infographic)

Most people now understand that as a social media consultant, my job actually doesn't consist of playing on Facebook all day. I believe there is a much greater understanding of social media- that it's not a tool just used for posting what you had for lunch. Social media is a whole new way of communicating, and most people get that.

That being said, many small businesses are still trying to embrace this new way of communication. It can certainly be a challenge! One that usually begins with the question, "Where do I start?!"