Establish Marketing Objectives If You Want to Beat Your Competition
What did the locksmith think marketing objectives and SEO have in common?
Keywords!
OK, I know what you’re thinking.
But, all jokes aside. I’m tired of seeing so many small business owners break their leg falling off the bandwagon when trying to boost sales online without clearly established marketing objectives.
What to Look for in a Small Business Marketing Consultant
Are you considering getting some marketing help? Read this post to consider why you should hire a small business marketing consultant and what to look for in the individual you plan on hiring.
9 Content Lead Generation Ideas for B2B Companies
You've most likely heard the phrase "content lead generation" in reference to some sort of overall inbound marketing program. But what does that actually mean? Simply enough, content lead generation is the practice of generating new potential leads for your product or service by way of offering prospects a valuable piece of content.
Your Guide To Making Emails that Make Money
Are you making emails that make money? You can be! Email marketing is a very low-hanging-fruit marketing tactic for increasing your bottom line. When done right, it can be the biggest driver in sales for your business or service at the lowest coast. In fact, “For every $1 spent, email marketing generates $38 in ROI.”
Implement a Social Media Strategy in 2 Hours a Week
Most of us are beyond the days of trying to determine whether we need social media and are instead working on how to best implement a social media strategy that's effective in time that we don't have. We all know we need it, we know we can't just "wing it," but we all still struggle with finding the time to do it.
Brand Guideline Questions to ask Yourself
When it comes to marketing, there are typically two places I suggest people start. Before you implement ANY marketing tactics, you should first review these brand guideline questions to ask yourself and second, create buyer personas.
8 Ways to Repurpose Quality Content
Investing in producing quality content can take a large amount of time or money, or both, seeing as time is money. That being said, it's something you need do, not for SEO purposes (although that's a no-brainer) but for your target audience. You want them to buy from you, right? They're going to need to trust you. You need to show them there's quality behind your brand and what you offer.
Understanding the Buyer's Journey
Whenever you start any kind of marketing tactic you should have a buyer persona in mind. Who is this for? Why would they want it? How is it bringing value to their every day life? If you can't answer these questions with reasonable answers, start again.
What is customer delight and why is it important?
When we're talking about inbound marketing, customer delight may be one of the most important pillars if not the most important. If many of you are asking yourselves, 'What is customer delight? You're not alone.
9 Steps to an Effective Keyword Strategy
The idea of creating a keyword strategy can be a bit more overwhelming than it actually is. Typically most people are intimidated by the start. What is it? what does it look like? Why do I even need this? Isn’t this only something for the SEO “pros?”