Agile Marketing: Dear Marketers, This Should Not be New To You
What is βAgile Marketing,β really? In this post we take a look at how agile applies to marketing and whether or not this is a new concept for marketers.
Understanding the Buyer's Journey
Whenever you start any kind of marketing tactic you should have a buyer persona in mind. Who is this for? Why would they want it? How is it bringing value to their every day life? If you can't answer these questions with reasonable answers, start again.
What will marketing look like in 2016?
It's common practice at the end of any year to take a look back as well as a look at what's to come. What worked what didn't work for your business? What are the "trends" for 2016? What trends are no longer effective?
As I take a look back at this year, I also reflect on my years as a marketer working with small businesses. In a market that is changing at nothing slower than 100 miles an hour, it's vital to do- more than just once a year. And honestly, it can be intimidating!
How to Manage Being Busy vs. Being Productive
I have a friend who always talks about how busy she is. She will literally call me to tell me her entire to-do list. While I patiently listen while folding laundry, I can't help but think about how much she could be getting done while she's taking the time to tell me how "busy" she is. On the other hand, after she has had a "productive" day, she will list off all of the little things she got accomplished.
4 Tips to Save Time and Money on your Marketing
Time management rules my life, sometimes not in a good way. Too much planning can take away from much needed time to live in and enjoy the moment.
That being said, when it comes to time efficiency at work- I'm all about it! We all know- time is money.