7 Signs it Might be Time to Outsource Social Media

7 Signs it Might be Time to Outsource Social Media

outsource social media

When I started setting up my independent marketing business there was a lot I didn't know. I was ready to learn a lot but there were certain tactics that I needed to outsource, doing my taxes for example. 

I could spend a LOT of time learning what I needed to know with the chance of still missing out on some key information OR I could meet with a professional for a 30 minute conversation and a bill.

I chose the bill, because while it was an upfront cost, the time it would have taken me to learn what I needed to know would have cost me more. Furthermore, there was still a risk that I wouldn't learn everything I needed to know on my own.

The same thing applies when trying to decide to outsource your social media.  Ultimately, the question will be, do you have the time to learn best social media practices and spend the time daily engaging and implementing your social media strategy? Can you risk spending that much time and feel confident your social media strategy will deliver the best results? Some serious questions to contemplate.

Still not sure?

Here are 7 signs that it might be time to outsource your social media strategy:

1. You don't know where to begin. If you don't know where to start or what  setting up a social media strategy entails, it might take you a tremendous amount of time to learn the name of the game. It might not! I learned social media marketing by constantly reading, writing and trial and error. I'm still learning. I may not be the brightest crayon in the box, but it is certainly a time consuming process. Do you have the time and patience to learn?

2. You think social media takes a few minutes a day. To create a comprehensive social media strategy, you need to consistently post on the platforms you have chosen as well as monitor and look for daily engagement opportunities and that takes time.

3. You're not good with navigating the Internet. This may seem silly but it's an important thing to consider and be honest with yourself about. I work with a client who works with his hands. He builds things- REALLY awesome things leaving me envious as I can barely make a ginger bread house. Because he is constantly in the shop building, he doesn't use a computer or the Internet all that frequently. It's still a tool that takes him a long time to navigate and that's okay! However, having to take time away from his craft to learn how to navigate Twitter and schedule Facebook posts could ultimately hurt his business.

4. Your last Facebook post was in 2012. You set up a profile, updated it a couple of times and have been meaning to get back to it but it just keeps getting pushed aside. If you haven't made time for social media marketing yet, you probably won't.

5. You can't respond to followers fast enough. 

"Forty-two percent of consumers complaining in social media expect a 60 minute response time."  -Jay Baer

That's pretty frequently.  If you don't have the time to be checking your social pages throughout the day for responses, complaints, customer inquiries, etc. you may want to outsource social media. A bad complaint unattended can go a long way for your reputation and at the same time, a product inquiry unanswered could lead to the purchase of a product that's not yours.

6. You think social media consists of only talking about your company and product or service. Social media is a two-way street. It's not another platform for you to shout messages to consumers about how great you are.

Social media is a place to engage with your target audience. By creating an atmosphere of "cool" you'll generate a loyal following. No one likes to hang out with someone who just can't shut up about themselves. (Unless you're Ron Burgundy)

7. You don't want to do social media. Perhaps you understand why you need social media, you even understand best practices and have a strategy outlined. You can still not want to do it! It's time consuming and takes brain power. If you don't want to devote that time and energy to social media marketing- don't! Find someone who understands your vision, your strategy and your brand and have them do it for you. Chances are if you're not passionate about something, it will show.

Need help finding someone to outsource social media to? Shoot me an email! I'd LOVE to learn all about your company and your vision and help you create an established social media presence.

Whether you think it's time to outsource social media or not, reach out! I could talk social all day and would be happy to discuss how you could enhance your efforts.

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