Last night, my friend Anna and I were discussing the importance of visual communication. As she just moved here and her background is in graphic design, she has some pretty good insights into what businesses are looking for. Not surprisingly, demand for marketers with graphic designer experience seems to be pretty high.
Anna got a job within her first week of being here, one of the first few jobs she applied to. Don't get me wrong, she is INCREDIBLY talented and any company would be lucky to have her, but San Francisco is a pretty competitive, tough place to get a job.
Why is it exactly that we see more and more companies looking for marketers with strong graphic design experience? Because visual communication is a "must-have" for your marketing efforts.
In fact, "Studies show that people remember 10% of what they hear, 20% of what they read and 80% of what they see and do."
I feel strongly that most of the time telling your story visually when trying to market your business will almost always be more well received then writing it out, and I'm a writer!
In today's world we want things fast and easy. We live in a society where everyone is used to getting anything they need in an instant.
It's been a long time coming. Think about when you were in high school; most of the time if there was a book assigned that had a movie based on it, there were always those students that wanted to just watch the movie, though, as we all know now as adults, the book is always better.
Why did those student want to watch the movie? Because it was faster and easier.
"Visuals are processed 60,000 times faster than text."
When it comes to marketing, that becomes incredibly important.
Not only do we want things faster and easier, if you are trying to explain a product or service to someone, many people are already subconsciously are blocking you out. This is in large part because of all the advertisements we are inundated with daily and new companies popping up left and right. We start to become numb to them.
How do you get someone to learn about your product or service?
Communicate it to them visually.
A big trend here in San Francisco with all the tech companies is making a fun website, that's visually tantalizing and conveys their product or service as simply as possible.
Here are a few examples:
All of these software companies are trying to, guess what, make processes faster and easier for their customers. Not surprisingly, they are also communicating their software visually so that their prospects will understand what they do faster and easier.
To do: start thinking about your product visually. How can you use visual communication to tell your story? Is it through an infographic? A video? A diagram?
Remember, your visual messages don't have to be complex either! (See the DropBox example above.)
Fore visual communication insights, check out this awesome infograhpic from Wyzowl.com: