Pinterest now allows users to verify their website on their profile page letting followers know they own that website. So instead of having your profile appear as such:
It will look like so:
That little red check shows that my website has been verified and that I do, in fact, own it.
It's fairly simple process to complete.
When you get to the Pinterest homepage, at the top left corner of your screen you will see a box that looks like this:
Click on the "Verify now" button and you will be taken to a screen that looks like this:
Click on the first step: "Download the HTML verification file." After the file is done downloading you will need to upload the downloaded file onto your website. This needs to be done in the admin area of your website. Then open the dowloaded file and you will be brought directly to this page:
Simply click on the "Go To Pinterest" icon, which will bring you back to the "verify website" page (shown above) and click on the third step where it says "click here."
Viola! It's that easy. Unless...
There's a catch...While Pinterest allows me to go through all these steps in an attempt to verify my website I can not finish the process. After doing a little bit of troubleshooting I came across this little fact in the Pinterest support: "Most blogging platforms (like Blogger or Wordpress) and eCommerce sites (like Etsy, Shopify, eBay) do not allow you to upload HTML files."
Which means if your website is run off of a Wordpress platform, like mine is, there is no possible way to get official website verification. :( Bummer. However Pinterest promises they are working on this.
For all of you Pinterest users who CAN verify their Pinterest page given the current settings, I recommend doing so. This verification process no doubt came about in Pinterest's attempts to up their security level.
Having your website verified is just one of the many steps you can take in gaining your followers' trust. As we all know in the realm of social media, trust is one of the hardest things to come by these days.
Having your website verified on Pinterest lets weary users know your website is safe and is going to be in line with your Pinterest page. Seeing as Pinterest does not currently allow for users to buy products using Pinterest, it's an especially good idea for consumer companies who sell their products on their website to have a Pinterest website verification.