You've set your morning aside for curating content to push out into the online world and attract people back to your website and engage with your business.
Just one problem. You sit down and you can't think of anything to write/post/share.
It happens to all of us. Setting aside the time in the first place to actually create content and share content can be a challenge. Additionally it can be incredibly tough to actually produce and find that creative, engaging content.
Fear not. I'm going to share some of my favorite tools for finding content. About 15 minutes or so with one of these tactics and you'll be creating content in no time!
7 Tools for Finding Content:
Twitter lists. Use Twitter lists to categorize those you follow into mini streams. You can create a list of competitors, a list of those you work with, a list of industry news, etc. This way at any given point you can go to one of these lists to see who is tweeting what and brainstorm or find relevant content to engage with.
Sign up for Newsletters. Signing up for newsletters from online publications that collect niche content can be extremely beneficial. For example, one of my clients makes a product that is directed at modern day bachelors, if you will. There are certain online companies like InsideHook and UrbanDaddy, that send out eblasts of "cool stuff guys like" more or less. I often find fun businesses featured in these newsletters to engage with on social.
Subscribe to Blogs. Reading relevant blogs about industry trends and topics is always helpful, but be careful. You don't want to subscribe to so many blogs that you're overwhelmed with content. Look for the blogs that you connect with the most. For example, the only blog I subscribe to is HubSpot. It has proven to be the most relevant content for my continued education in my industry. It teaches me and helps me brainstorm relevant content to write. Furthermore, the amount and variety of emails they send is just enough, not too much or too few.
Use a news reader. As previously mentioned, subscribing to a plethora of blogs will quickly clog up your inbox and easily deter you from actually reading any of those articles.Using an RSS reader, like Feedly, allows you to have a number of blog feeds organized by topic and/or blog on one platform. With Feedly, you can quickly scan the titles of the blog posts you want to read.
Stumble Upon. Stumble Upon is another great app. It's quite simple. You sign up, tell Stumble Upon the kinds of things that interest you and it finds stuff on the Internet that it thinks you will like. You can quickly scroll through videos, photos, websites stopping only when something catches your eye. Can't think of that next Facebook post? Chances are Stumble Upon can probably help you find one.
Google Analytics. Google Analytics can provide some great insight into what previous blog posts you've written that continue to get the most traffic to your website. Go to the "Behavior" tab, then select "site content" and then click on "all pages." This will show you which pages have been viewed the most. If you don't post as frequently change the date range to cover a much longer period of time. Take a look at some of those popular titles. Is there anyway you can rewrite that post or write a follow up?
Join LinkedIn Groups. Join as many LinkedIn groups relevant to your industry as possible. Make sure they are groups that have an active community, aka people that share content and engage in the group frequently. The engagement is important because if people are sharing content but no one is engaging with it, chances are the content probably isn't that great. Once you join these groups, most groups will send you digest emails. I suggest changing this to once weekly versus daily so your inbox isn't inundated with messages you're likely to ignore. Take some time to go through those emails clicking on any post that peaks your interest.