With the constant changes to Facebook's Newsfeed algorithm, we know it's increasingly more difficult to reach your audience. That's why it's sometimes handy to rely on additional tools for Facebook engagement.
When it comes to creating a Facebook strategy that generates an overall following and engages those that follow you, it's important to post the type of content that entertains or offers value to your audience. That's Facebook strategy development 101.
Having an array of media, articles, vides, photos, statistics, quotes, etc. creates a variety of entertaining and valuable content for your prospects.
How do you create/ find that type of media?
The 5 free tools for engaging Facebook posts you can't live without:
Bitly.Bitly is great for creating shortened links. A standard best practice when posting on Facebook is to post an article link with a photo to create more visually pleasing posts. That being said, sometimes article links are too long and don't flow as nicely with the rest of the caption for your post. By using something like bitly, you can create a shortened link that is much more appealing. Furthermore, Bitly allows you to create a free account and track how many people click on your link.
Canva. I discovered Canva a while back and it has totally changed my graphic design capabilities- a must for engaging Facebook strategies. Canva even already has predetermined image dimensions for you to create correctly sized cover photos and timeline photos.
The Facebook 'schedule' feature. The most basic of the the free tools for engaging Facebook posts is definitely the scheduling tool. Scheduling out Facebook posts is a must. You have probably found the best times to post on Facebook to get the highest level of engagement is not a time that's particularly conducive to your lifestye. While I still encourage people to go in and check their posts and look for engagement opportunities daily, it's nice to be able to sit down and schedule out your Facebook posts for the week. It takes maybe an hour and saves you frantically rushing around looking for a perfect post.
I personally like to preschedule my Facebook posts directly within Facebook verses using a scheduling service like Hootsuite or Buffer. It's nice to have all of your Facebook posts directly on Facebook. Furthermore, you can easily go in and edit the time or the content if you decide you want your post to go out on a different day.
Pages. Having the Pages app on my iPhone has saved me numerous times when doing Facebook posts on the go. Sometimes, like all of us, I run out of time when prescheduling posts. Other times I have engaging photos on my phone that would be relevant to share on one of the Facebook pages I manage. Whatever the reason, having Pages on my phone allows me to create and schedule posts directly from my iPhone. It's also a great way to get notifications whenever anyone comments or asks a question so I can address it immediately.
Email notifications/ RSS readers. For finding relevant articles to share, I use a variety of different methods to get interesting content. The four main ways I find relevant content for my clients are:
Feedly- an RSS reader that collects and organizes content from all my favorite blogs.
Google Alerts- email alerts about articles published about relevant topics and/or clients.
Stumble Upon- a website application that finds random information online about topics that I have selected as of interest.
Email newsletters- I sign up for email newsletters from niche publications and companies that are relevant.