When it comes to modern marketing for your small business, one of the biggest worries is how to do time efficient social media.
It's a valid worry. To "do social media" correctly you need to dedicate some weekly hours to schedule out engaging brand messages in addition to taking time for real time engagement.
People do it- but how?!
As a marketer with multiple clients, strategies and marketing tactics to juggle, it can be incredibly hard to keep things straight. When it comes to managing the minutes in my day, I cannot afford to miss a second. Organization and time management are key. (I thank my days of working in the restaurant industry for that skill set development.)
Most days I use my 20 to 30 minute bus commute to do some real time social media engagement/ organization/ brainstorming/ posting. iPhone apps are a life saver.
Today I am hopefully going to make your life a little easier. While you may not have a 30 minute commute, you may have to wait in the dentist office or wait for your child at the bus stop or wait at the airport for your plane. Whatever down time you have, I'm going to show you how to turn it into time efficient social media marketing!
Here are the basic apps you need and how to use them to do your social media marketing on the go:
Flipboard- Flipboard is a great app for finding expert content. At least that's how I use it. Despite the categories I am interested in, I find it always provides very high quality links to qualified sources, and is great for finding content to share on LinkedIn!
StumbleUpon- StumbleUpon is great for finding light, fun, engaging content. It is easy to flip through a ton of content relevant to your interests, literally bringing the Internet to your fingertips and letting us dismiss unworthy sites at the swipe of a finger.
Feedly- Feedly is an RSS reader that categorizes all my favorite blogs to read, from marketing to lifestyle. I can quickly flip through the app selecting the titles that entice me.
Pages- Pages makes it super easy for scheduling Facebook posts. You may not want to post at the time your magically down time comes along, but you can easily place a photo, add a caption, hashtag, etc. and schedule your post for a future time.
Instagram- You can only post photos on Instagram from the mobile app. Posting on Instagram when you're on the go is a great way to get your Instgram time in.
Twitter- The Twitter mobile app has a few more options than the desktop version of Twitter. I try to utilize my on the go time to take advantage of engagement opportunities with the Twitter app. For example, when you Retweet with the mobile app, it allows you to "quote" a tweet, making it fast and easy to RT someone's tweet and add your own comments without the whole copy and pasting ordeal you have to do on a desktop. Furthermore, you can now do photo collages on the Twitter mobile app!
Apple has some great apps that come with your iPhone that really help keep me organized.
Notes- For jotting down ideas, captions or brainstorming a blog post outline.
Siri- I frequently ask Siri to remind me to do things, especially when I'm on the go! If I am not able to get to my laptop for a few hours I will ask Siri to remind me to check up on things or post something at a certain time later on. It's like my own personal secretary that keeps me on task.
Albums- I have a TON of photos on my phone. I also have to frequently post for clients from my phone. In order to find those client photos without having to search through thousands of my own personal photos, I make a photo album of those client photos so I can quickly go to it and grab a photo to post while on the run.
DropBox- Great for when you need to share photos. Maybe you are at an event that you simply don't have enough time to post about, but Anne back at the office can. Upload your pics quickly to drop box, shoot her a text with the details and your "live" event social media engagement is done.
Go-To Meeting- Say you are stuck at the airport. You're not going to make it back to the office in time for your social media meeting. Set up a Go-To Meeting! Go-To Meeting is a great way to brief a social team live from anywhere!
Gmail- Probably my all time favorite app for my iphone is Gmail. I'm sorry Apple, but I just can't stand the Mail app. Gmail makes it incredibly easy to search for older messages and has the three tabs that separate your content. Who wants to go through all those EaterSF promos when you're already starving and looking for a specific client email to reply to?!
These tools and tips have truly saved me tons of time and allowed me to do social media on the go for my clients. I hope they help you!