Have you SEEN the new Google+ design yet?!
It's like Google took the best of Pinterest, Facebook, Google Reader, Twitter and SEO and rolled it all into their redesign of the social networking platform.
They took on the Pinterest approach of making multiple columns for viewing content.
For each post written, Google+ will suggest hashtags to use. Those hashtags then help specifically target your content. Furthermore, you can click on any of these hash tags for any given post and the browse that particular topic.
You can select to have larger images, similar to the the highlight (star) feature on Facebook posts.
The layout is much more responsive. The main navigation rolls out from the right whenever you roll over the label of the page you are on, located at the top right. For each page you are on, that content is then broken down at the top of the page as well to better select what you want to be looking at. For example, on you home feed you could look at everyone's posts, just your friends, etc.
With the new changes, more seamless connection with your mobile device is detected. For example, check out the local layout from my Google+ account below. See where it says "write reviews for recent places?" Most of those places I searched for using Google maps on my iPhone. Pretty cool huh?
As a small business owner, you could see why getting involved with Google+ could lead to more reviews, better search rankings, etc.
Google+ has had a hard run competing with other social media platforms. For the most part the platform just wasn't all that user friendly, and, quite frankly, cool. It was complicated and intimidating to use. The redesign took the best of the other successful social platforms and incorporated it into a much more responsive layout.
As Gogole+ is directly linked to your company's SEO, I have always suggested that marketers start playing around with Google+, especially local businesses. The local tool on the platform is clutch for small business owners.
I cannot wait to see how marketers and companies start utilizing this platform over the next several months. My suggestion to marketers using the platform, as always, is to test, test, test. Play around with the platform. Decide what kind of results you want to see in what amount of time and measure to make sure you are on track to meet those results.
Some objectives I aim to achieve by using Google+ for social media marketing clients are:
- Lead generation
- Finding relevant content to share on other social platforms
- Driving traffic to the website via sharing blog content
The new Google+ platform design is GREAT for finding content. Addressing the fact that Google Reader is going away perhaps? Furthermore almost every aspect of the new design makes it so sharing content can be incredibly specific making targeting niche communities that much easier.
For an overview of the platform from Google, check out this short launch video they produced: