The golden post.

We all see posts on Facebook that, quite frankly, annoy us. There are HUNDREDS of them. Be it the lengthy shameless business promo or details about an acquaintance's home make over. A series of bad posts on Facebook can ultimately lead to your business page demise.  To avoid annoying Facebook posts, I have generated some fairly basic guidelines.

Furthermore, posting once a day proves to be adequate.  The business that posts several times a day quickly becomes overwhelming and exhausting.

Follow these five basic steps and post once a day and your impressions will remain above par and keep your followers entertained and happy Facebook goers:

1. Post your content at relevant hours of the day.  This varies for client to client especially depending on what your target market is. Generally, "prime time" is either in the morning before 9am or in the evening between 6pm and 8:30pm. That being said, if your target audience are middle and high school students, you may think about posting around 2:30 or 3:30, when kids are just getting out of school and on their computers.

2. Keep your post concise.  Think in terms of Tweets. While you're allowed many more characters on Facebook than Twitter, don't feel compelled to use them. People are on Facebook to be ENTERTAINED and they've got a LOT of content to sift through. Keep it short and captivating.

3. Make sure your content is accompanied by a compelling photo or video.  Be it a photo or a video, it has to be emotionally stimulating.

4. Include a call to action.  Ask users to "like" the post or "share" with their friends or "comment." The more users like, share and/or comment, the more important your post becomes in the world of Facebook news feeds.

5. This final point isn't as necessary for EVERY post, but it's a good idea to incorporate an @ tag or hyperlink or BOTH in as many posts as possible without it seeming like every post is directing followers away from your page. The more ways in which you are directing users to click on something the more intrigued they tend to be. Plus, it creates a friendly, SOCIAL world for your Facebook page and shows that you're not always blatantly self promoting.

Here's an example of a post I wrote for one of my clients that capitalized on all these points:

Screen shot 2012-09-19 at 3.10.32 PM
Screen shot 2012-09-19 at 3.10.32 PM

Stay tuned for an upcoming blog post about "How to spice up your Facebook posts!"

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