When I'm on Facebook, I'm constantly looking for posts that make me go, "Oooooh, genius!" I respond by immediately filing it away as inspiration for clients' posts down the road. What qualifies for this "genius" category? Well, it's a little different for personal pages than business pages. Whatever you put on your personal page is up to you. If you want to be known as an emotional overshare-er, well that's your prerogative but don't be surprised when I un-friend you.
What I look for in business posts are those basic guidelines I blogged about in my "Golden Post" entry a few weeks back combined with new clever ways in which businesses are entertaining and engaging their followers.
I strongly urge users to keep those guidelines in mind when writing Facebook page posts, especially the tip about asking users to engage. While those are some basic and generic guidelines to follow, I wanted to share some other clever ideas I've used and seen businesses use that get a huge response and are a fun way to spice up your usual posts.
Keep in mind that you obviously you want to stay in line with your brand identity and use topics that are as closely related to your brand as possible.
1. Quotes. Everyone loves solid words of wisdom.
2. Interesting articles. Share blog articles, news articles, reviews and/or any other piece of writing you can link to that your followers will enjoy.
3. Funny/educational/moving videos. The video below was one that happened to tie in directly with our brand as it was my client talking about one of the product lines she distributes and why.
However, finding those generically funny videos on YouTube are always good for a laugh and always get a huge response as well. As it is not always easy to tie those kinds of videos into your brand, you don't want to go overboard with these posts, but every once and while is not a bad way to keep your page light.
4. Relevant websites. Link to other websites that offer information that your followers will enjoy or find useful.
5. News. Include links or share news-worthy videos that directly relate to your brand or use funny celebrity news in a clever context. We all know how much people love celebrity news.
6. Events that happened on this day in history.
7. Trivia questions. Ask fun trivia questions! If possible, include a promotion of sorts to the first ten people who get it right.
8. Fill in the blanks and/or ad libs. Have followers fill in the blanks to a statement. Again this can be used to do promotions, offers or just to get users engaged. Below is an example of a giveaway I did for one of my clients:
9. Support a cause. No matter what your brand, pick a cause to support one month and integrate information about the cause into your social media editorial calendar. Create a company team for an event and raise awareness and money that way.
10. Testimonials- ask people why they love your product or what they thought of your latest design. Whatever it may be. This is a great way to get feedback, to display positive testimonials about your products for all followers to see and/or address issues that consumers may be having with your product. Either way, it shows you care and are involved.