Recently I learned of a social sharing tool that could change currency as we know it!
Well, not really, but Pay with a Tweet introduces a new way where you can pay for products with a tweet!
This tool is genius as it harnesses the importance of social referrals.
Did you know... "77% of consumers are more likely to buy a new product when learning about it from friends or family." - Neilsen
Now that you know why Pay with a Tweet can be such a powerful social sharing tool in spreading your brand exposure via social media, let's talk about how you can make it work for your small business.
How does it work?
First, create a unique landing page where your offer will be hosted. Then, create a Pay with a Tweet button to embed on your website. You then set up that button to lead to the custom landing page URL. A user will be directed to this page after they send your tweet out to their friends by clicking the Pay with a Tweet button.
What do you offer?
Now that you know the basic technicalities of how Pay with a Tweet is set up, what do you offer on that landing page?!
Content. A great option is to offer content. Whether it's in a form of a white paper, ebook, checklist, etc. That content should be well branded and include calls to action throughout. That way after someone tweets out your content offer and consumes your content, they will hopefully be directed to take another action or engage with your brand further.
Coupons. The other option to use Pay with a Tweet for is coupons. Create special coupons to be hosted on that landing page for any creative offer that promotes your product or service.
Pay with a Tweet is great! You can easily see how you could get quite creative with how you use this social sharing tool.