I was told to watch this video a few years back and it truly re-aligned my thinking when it comes to marketing. It's something that I think all of us as marketers know subconsciously- Simon Sinek just articulates it so perfectly.
This is truly what makes certain businesses stand out vs. others. I try to watch this video at least once a month because as a marketer, I can't hear Sinek's words enough! I highly suggest you take 18 minutes to watch this- even if you aren't a marketer! (And if you don't have 18 minutes, watch the last 3 minutes- go to the 15 minute mark for a quick anecdote that sums up Sinek's talk.)
"People don't buy what you do, they buy WHY you do it."
Some of my favorite tweetable quotes:
"The goal is to do business with people who believe what you believe."
"If you don't know why you do what you do...how will you ever get people to be loyal and be a part of what you do?"
"The goal is not to sell to people who need what you have, the goal is to sell to people who believe what you believe."
"If you talk about what you believe, you will attract those who believe what you believe."
"What you do simply proves as the proof of what you believe."
"[MLK Jr.] didn't go around telling people what needed to change in America- he told people what he believed."
"We followed him not for him but for ourselves. And by the way, he gave the 'I have a dream' speech, not the 'I have a plan speech.'"