As a subscriber to Rolling Stone updates, I was recently sent an article that highlights the "25 Funniest People on Twitter." While most of these people are famous comedians or writers and their schtick frequently relies on obscenity, it brings up an important point: comedy is a very relevant way to gain popularity when using social media outlets.
When using social media to promote your business, be it in a Twitter post, creating a Pinterest board, creating a Facebook ad or creating a Facebook post, comedy is a guaranteed way to attract attention. It is important to remember that people aren't looking to be marketed and advertised to on social media platforms, they are looking to be entertained. Therefore, comedy is a sure fire, guaranteed way to get attention.
Twitter is an ideal outlet for posting funny content. With 140 characters or less it's perfect for quick wit especially about trending topics. Intertwining funny tweets while keeping inline with your brand identity can be more difficult than on other social media platforms, but it is definitely a good idea to tweet or re-tweet some comic relief into your feed once and awhile.
To give a personal example of how comedy can be used on Pinterest, for Fixtures, a high-end bathroom and kitchen fixtures showroom I work with, we created a Pinterest board that highlights favorite "toilets around town." As this is a smaller business we wanted to find a unique way to reach followers that capitalizes 1. on the local communities we work in 2. adds an entertaining aspect to the page and 3. stays inline with our brand identity. Enter toilets around town:
In terms of Facebook advertising, according to Perry Marshall, the internet advertising guru who has mastered the ways of Google Ad Words and Facebook Advertising, the image in your Facebook ad accounts for 70% to 80% of the effectiveness of your ad. A funny photo will catch people's attention and most likely improve your CTR.
A fun way to incorporate comedy in traditional Facebook posts is to post comical photos that are inline with brand identity and/or use famous comical quotes to promote your product, an idea or event.
For example, for Petite Jacqueline's Facebook page, when it was recently Julia Childs 100th Birthday, we used one of her famous, comical quotes to promote the special Julia Child dinner we held.
Obviously these are just a few ways in which to incorporate comedy into your social media platforms. I wouldn't necessarily encourage your business to take on a full comedic approach via social media unless that is the nature of your business, but a lighthearted laugh never hurt!