Engagement is crucial on Facebook. Post likes, comments, clicks and shares all determine where your post ends up in a user's newsfeed. Based off of my experience with engagement levels for certain posts, I have created a list of ideas of engaging Facebook posts for you to try.
I tried to keep these ideas fairly general, because no matter what tips and tricks I can provide, the number one thing to keep in mind is always going to be what your followers like. As with any marketing strategy, knowing who your fan base is and what appeals to them will provide the direction you need for creating social content.
With that in mind, here are 10 must-try ideas for engaging Facebook posts:
1. Insert personality. For one of my clients, whenever we post photos of the staff, we get a ton of likes and comments. People really connect with seeing the human element of your company. A fun way of doing this can be to grab "behind the scenes" shots.
2. Evaluate your timing. Reevaluate the times you post. I recently did this with a client. We get solid engagement at 6 pm, but I wanted to share someone's post, and as you can't schedule shared posts, I went ahead and shared it around 1 pm. Surprisingly we got quite a bit of engagement! Even though you have probably established a perfect set of times to post, always be testing.
3. Funny photos. Sometimes you need to just add a little bit of humor that everyone can relate to. For example, the other day I posted this meme on my Facebook page:
It doesn't necessarily have anything to do with marketing, but it's hilarious and clean, good fun. I find good days to do this are Wednesday (middle of the week pick-me-up) or Friday (end of the week fun).
4. Get emotional. People are emotional beings. We relate to content that moves us. Did your company recently work really hard to overcome a challenge? Are you participating in a charitable event for a good cause? Did someone at your company get married? For more ideas on this one, take a look at your personal newsfeed. What's the stuff that gets the most likes? Depending on your company's personality, see how you can adopt some of these types of posts to your company page.
5. Use popular hashtags. A great way to up engagement is to add your company's twist to trending hashtags, the most obvious being #ThrowbackThursday/ #tbt. Did you have a really fun holiday party? Do you have photos of the office beofre it grew? These can be great company throwback posts.
6. Capitalize on now trending. Along with popular hashtags, take a peek at what's trending in the "now trending" section. Maybe it's an election or an important event happening in your city. See if you can figure out a way to share something for your company. Remember- keep it inline with your brand!
7. Ask questions. Asking for engagement, surprisingly enough, usually gets you some engagement! This can be tricky because you have to do it in a way that's not too cheesy. Ask for real input. The other day I saw a tee-shirt company ask for their fan's advice on what color to print a tee-shirt in. There were three mock ups and they were only going to print one. The fans truly got to choose. SIDE TIP: Soon Facebook will start penalizing posts that ask users to "like" posts. This is no longer going to be an okay way to get engagement levels up. Time to get clever!
8. Share relevant news about other companies. Sharing other company's big news updates is always a great way to say, "Hey we think this company is cool!" Not only will the other company dig it, your fans will see that you're not a totally self-promoting company on Facebook. Make sure the company is somehow inline with your brand; do you work with them? Are they a friend of the company? Do you admire them because thier company policies are similar to your own? Make sure the connection is clear to your fans.
9.Words of wisdom. Sharing quotes from those within your company, from those that inspire your company, those in your industry, etc. are great ways to see those likes jump up. Try making those quotes into images!
10. Give exclusive social updates. Have a new product coming out? Release it to your Facebook fans first. Letting your fans know they are the first to get a deal or hear an update shows your fans just how much you value them. You're giving them the secrets first! This is definitely a way to get some good engagement and feedback!