Most businesses are using Facebook for their marketing efforts in some way. At the very least, most businesses have a Facebook page. Even if you're not posting every day, by optimizing your Facebook layout you can make your page work much harder for your marketing efforts at all times.
These are little tips and tricks that are often overlooked when setting up your page. I find myself referencing a similar list for every new Facebook account I work on to make sure they are capitalizing on all of these tips.
1. About Section- Make sure the about section starts off with your URL. Making this the first thing visible, it will be an immediate link. Next, make sure your about section is thorough, helpful to the end user and have some keywords you would want your business to be found by search engines. Make sure somewhere in the about section you place links to the other social networks you are on. This allows those who actually read the about section to find even more content about your company.
2. Cover Photo- Make sure your cover photo, well, looks pretty. This means it is a clear image that offers up as much information about your company or product as possible. The image should be 851 px by 315 px.
Always, when doing anything on Facebook, make sure it is within the boundaries of Facebook's guidelines. Speaking of guidelines, Facebook recently loosened up on the ability to have call to actions in your cover photos, which is awesome for us marketers. When you click on a pages cover photo you know that a little description comes up on the right? Well, now you can include a small call to action in your cover photo encouraging visitors to click. When they click you can put a a link to your offer in that description box.
3. Profile Photo- Make sure your prof pic clearly represents your brand in some way or form. This is where you really want to stay inline with brand identity. I generally recommend using your company logo. That being said, that box is 160 px by 160 px. What happens if your logo is a long line? I would recommend reformatting the logo just for this platform. Perhaps you have to stack the logo.
4. Apps- Make use of the space for apps on your page. If you have a unique offer or a mailing list you want visitors to sign up for, absolutely make use of free app platforms, such as Woobox, that can help you design this. Most importantly, make your app image appealing so it grabs visitors' attention. The measurements for these images are 111 px by 74 px.
Obviously the layout is just one little part of your overall Facebook marketing strategy. Having an effective content strategy as well as seamless branding are what I would call the major pieces of the pie when creating a Facebook marketing strategy. However, knowing how to optimize your Facebook layout can help take your page to the next level and make the platform work for you that much more.