When working with my small business clients, I tend to think of Facebook as the home page. Some of my clients don't continuously update their websites or blogs to rely on sales. I think this is a trend for a lot of smaller businesses in smaller markets that rely more heavily on the day-to-day, face-to-face customer interaction. The Internet presence they tend to be relying on is their Facebook page. Web pages can be tough for small businesses. Unless the owner themselves knows how to write HTML code, it can be expensive for small businesses to constantly be paying web developers to update their sites. Furthermore, it can be time consuming to constantly be updating a web site and/or blog. Therefore, some businesses I have worked with will have a basic web page that gets the basic contact and "about us" info out there and then they rely on their Facebook page to push out up-to-date product infomration, happenings, events, etc.
When I first started setting up my clients' Pinterest pages, I was frustrated that I could not find a way to highlight Pinterest on their respective business Facebook fan pages. I could add the Pinterest app to a personal page, but not to a business page. For these small businesses who were relying on Facebook to put out their most up-to-date information and Pinterest being a great way to capitalize on putting information out there, I was frustrated.
So I turned to Google. Here's what I found:
The solution which came up the most frequently and had the most positive reviews was the "Static IFRAME Tab"
If you want a Pinterest app on your business Facebook fan page, follow the below instructions:
First, click on the link above. Then click the "Install Pinterest Page Tab" link at the bottom right:
That will bring you to a slightly overwhelming screen, just click on the green, "Install Pinterest Tab" button:
Then, you will be given the option to chose which of your Facebook business pages you'd like to add the Pinterest app to:
Select the page you'd like to add the Pinterest app page to (if you are trying to do this for multiple fan pages, you must do it one at a time for each individual Pinterest business page, you will see why in a moment) then click "Add Page Tab" at the bottom right:
You are then asked to fill out some basic information about the Pinterest page you want to highlight:
You will put the business Pinterest page link for the user name (this is why you have to add one Pinterest app at a time). Below that, you can chose to either highlight all your pin boards or one specific board, like a promotion, a competition, a special event, etc.To highlight a specific board, select the "Show Pins from Selected Pin Board" option.
Then, below that option, I always click the box that allows Facebook Like & Send button on Pins and leave the FanGate "off." This will maximize your SEO.
You can go back and edit these settings at any point.
Once you've filled out this basic information, in the bottom right corner, click "Save Settings" button:
Now your Pinterest App tab is installed!!! You can view your new Pinterest App button by clicking on the "View Tab" button:
If you do not see it as one of the first four apps generally highlighted under your cover photo and next to the "About" section, you can move those apps around to make sure your Pinterest App is one of the first four. Click the drop down button all the way to the right of your highlighted apps:
You will then see the edit button come up in the upper, right hand corner of each app you have:
The drop down menu that appears will then let you switch with certain other apps:
Viola! You are now displaying that proud, red, "P!" Pinterest for Facebook business pages IS possible. Stay tuned for a post describing 7 ways in which you can best utilize Pinterest for your business.
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