You may or may have not noticed that the amount of "likes" on popular Facebook fan pages have dropped significantly in the past 36 hours. This is not a mistake. According to TechCrunch, Facebook is deleting fake accounts and "bad" likes as part of the the initiative aimed at increasing Facebook's integrity which launched last month.
Basically, the clean up will only affect businesses that have been practicing tactics Facebook has always frowned upon, i.e. using malacious software and/or deciving users to gain likes.
Facebook is more or less just enforcing the rules and guidelines for using Facebook. Which more accurately helps business pages as well. In the end, it doesn't really matter how many "likes" you have if people don't really like your product, because, ultimately, that's not going to increase your sales and your bank account. You want "likes" that are going to give you good feedback and $$$ about your product and/or services. I reccommend a targeted Facebook advertising campaign instead.
This brings up an interesting talking point I mentioned in my last post about the new Myspace. The importance of a social media platform keeping its "cred."
One of the challenges I mentioned in regards to the new Myspace gaining business users will be whether or not it can build up its credibility.
I think it's important for Facebook to continue with these "clean-up" initiatives. Facebook is about people. It can be a very resourcesful tool for businesses and their fan pages, but credibility is key. As soon as it loses credibility people will lose trust in Facebook and ultimately the businesses using Facebook. Clearly this is a dramatic example of what could happen and I don't forse the demise of Facebook happening any time soon, but you get my point.
If you are a business using a Facebook page, please do your part and read up on these basic Facebook page guidelines to find best practices ideas.