Some of you may have noticed that I haven't written any marketing tips in quite some time. The reason is simple: I took the full time Director of Marketing position at Zuli.
I was absolutely loving doing independent consulting for small businesses prior to this. I could make my own schedule and got to work intimately with small businesses I admired and genuinely felt connected to. I also got to blog several times a week offering my small business marketing tips to a much broader, global audience. As a lover of writing, having free time to do this was huge for me.
But this was an opportunity I couldn't turn down.
I took the director of marketing position because I genuinely believe in Zuli and their message. I more than believe in it, I'm really excited to just talk about it! Zuli is on a huge and world-changing mission. The opportunity to be a part of that was almost intriguing enough. The combination of what the company stood for, the fact that I would get to do what I love on an unlimited scale and that I would be challenged in new ways every day made this an adventure I couldn't possibly turn down.
In a nutshell, Zuli is a tech company that is going to simplify the smart home. They are the first to introduce a technology that will allow your smart devices to know where you are in your home and adjust to your personal preferences. The first product enabling this to happen is the Zuli Smartplug.
Every day at Zuli has been different so far, something that's been an adjustment on a professional and personal level but a positive one that I'm enjoying.
In this new position I get to focus entirely on one company and one message. I get to implement that and communicate that to our potential customers in a way that is inline with a brand that's still being developed. I now have the time to really take a good, hard, long look at the bigger picture for all of our marketing strategies. In a way, it's what I wish I had always had the time to do for all of my clients.
So what's next?
Lots of exciting things!
To keep up with MelissaLeiter.com blog tips, keep coming back! Now that I have adjusted to the new position, I am going to start blogging again, hopefully at least once a week!
My posts will remain to focus on specific tactics and strategies you can implement in order to enhance different elements 0f your marketing.
I'd love to hear your thoughts on what I should write about next! Post them in the comments below or shoot me an email.